{"id":658,"date":"2022-03-22T12:27:48","date_gmt":"2022-03-22T12:27:48","guid":{"rendered":"http:\/\/goodmeasureproductions.com\/staging\/5071\/?p=658"},"modified":"2026-05-01T14:46:47","modified_gmt":"2026-05-01T14:46:47","slug":"how-good-measure-productions-began-as-seen-in-zoomer-magazine","status":"publish","type":"post","link":"https:\/\/goodmeasureproductions.com\/staging\/5071\/how-good-measure-productions-began-as-seen-in-zoomer-magazine\/","title":{"rendered":"Pivoting with Purpose As Seen In Zoomer Magazine"},"content":{"rendered":"\n

Purpose-Driven career pivot<\/h3>\n

How Sholeh Alemi Fabbri's Pivot Launched Good Measure Productions
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Zoomer Magazine<\/strong><\/a> recently profiled the Founder of Good Measure Productions about her purpose-driven pivot to impact producing. Here is the excerpt of the article by Leann Delap:<\/span><\/p>\n

Sholeh Fabbri remembers how great she felt when she was working on a couple of fundraising projects before she made her big pivot. \u201cThere was an opportunity for me to help with a silent auction for victims of the bushfires in Australia,\u201d where she had lived and worked before her 13-year stint at Global TV\u2019s Entertainment Tonight Canada<\/i>. Then, as everything shut down in early 2020, Fabbri, the show\u2019s executive producer, pulled together a five-night fundraiser \u2018Canada Together: In Concert,\u2019 featuring Shania Twain, William Shatner and Christopher Plummer, which raised $300,000 for Food Banks Canada.<\/span><\/h4>\n

\u201cThose two things began to land for me,\u201d she says. \u201cIn my head, I started to explore what I was going to do.\u201d Still, breaking away from her fast-paced life was hard. \u201cI\u2019d covered Cannes, the Oscars, the Grammys, cool things to talk about at cocktail parties. But, what was I doing with all that glamour and excitement?\u201d<\/span><\/h4>\n

\u201cIt took the wall falling down on my head,\u201d the 44-year-old says about leaving her big TV job after a management change. \u201cI was super scared \u2014 what was I outside of that? \u2014 worried and nervous and anxious. I went from having a team of 70 to just me.\u201d<\/span><\/h4>\n

She took a few months off, completed some online courses and volunteered with Native Child and Family Services in Toronto, all \u201cthings completely unrelated to producing television.\u201d Fabbri saw a therapist, too. \u201cThat was crucial. I wanted to really figure out where my head was at, do a bit of grieving around leaving a job, figure out who am I outside of that space and start paying attention to what lights me up. Where was I most excited?\u201d\u00a0<\/span><\/h4>\n

She also saw a career counsellor and started taking people out for coffee. On one coffee date, a peer asked, \u2018Have you ever thought about impact producing?\u2019\u201d Fabbri had never heard of it.\u00a0<\/span><\/h4>\n

\u201cI was about to walk away from my field, but that made me think I could evolve my job in a whole new way,\u201d she says. \u201cThe breadth of my experience had value.\u201d It recharged her, and made her think about how to make impact producing her job. After getting feedback from her peers on Clubhouse, the audio-based social media app, she launched Good Measure Productions in February 2021.<\/span><\/h4>\n

So what is impact producing? It is about \u201ctransforming inspiration into impact,\u201d she says. In other words, building the infrastructure for people to engage in activism by connecting them with concrete, real-world steps. She cites a documentary she produced about endangered cetaceans on the Atlantic coast called The Last of the Right Whales<\/i>, which launched in Canadian theatres in January and will air on CBC in the fall, as an example. \u201cWe are building screenings, community panels, education guides, discussion guides, letter-writing campaigns, an active social media campaign to build momentum of the conversation.\u201d\u00a0<\/span><\/h4>\n

There are lots of details to be worked out, but Fabbri is happy she \u201cpaid attention to the whispers\u201d urging her to make a change. Today, she is in a completely different headspace, fuelled anew by building something meaningful from the ground up. Before that, \u201cI was running on fumes.\u201d<\/span><\/h4>\n

For the full article please visit the Zoomer Magazine page.\u00a0<\/a>
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Zoomer Magazine looks at purpose-driven career shifts with a profile piece on Good Measure Productions’ Sholeh Alemi Fabbri. <\/p>\n","protected":false},"author":1,"featured_media":659,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[73],"tags":[11,15,33,74,17],"class_list":["post-658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-impact-producer","tag-inspiration","tag-media-industry","tag-press","tag-sholeh-fabbri"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2022\/04\/dollypartoncover.jpg?fit=650%2C886&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts\/658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/comments?post=658"}],"version-history":[{"count":6,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts\/658\/revisions"}],"predecessor-version":[{"id":1593,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts\/658\/revisions\/1593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/media\/659"}],"wp:attachment":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/media?parent=658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/categories?post=658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/tags?post=658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}