{"id":604,"date":"2021-11-24T14:52:04","date_gmt":"2021-11-24T14:52:04","guid":{"rendered":"http:\/\/goodmeasureproductions.com\/staging\/5071\/?p=604"},"modified":"2026-05-01T14:46:44","modified_gmt":"2026-05-01T14:46:44","slug":"top-5-tips-for-moving-the-impact-needle","status":"publish","type":"post","link":"https:\/\/goodmeasureproductions.com\/staging\/5071\/top-5-tips-for-moving-the-impact-needle\/","title":{"rendered":"Top 5 Tips for Moving the Impact Needle"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Good Measure Points Series<\/h3>\n<h2><b>Top 5 Tips for Moving the Impact Needle<br \/><\/b><\/h2>\n<\/div><\/div><div class=\"et_pb_divider_0 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/11\/GM-Points-title-card.png?resize=1080%2C608\" alt=\"Good Measure Points\" title=\"GM Points title card\" width=\"1080\" height=\"608\" srcset=\"http:\/\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/11\/GM-Points-title-card.png 1920w, http:\/\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/11\/GM-Points-title-card-1280x720.png 1280w, http:\/\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/11\/GM-Points-title-card-980x551.png 980w, http:\/\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/11\/GM-Points-title-card-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-600\" \/><\/span><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">When looking to move the needle on an issue, it\u2019s rarely one-size-fits-all but there are some touch points that every impact project can benefit from. Here are my <strong>top 5 tips<\/strong> for creating a successful impact campaign with real impact:\u00a0<\/span><\/p>\n<p><strong><\/strong><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"><strong>Find Allies<\/strong> - Link arms with groups or organizations already working on the issue your project is highlighting. Trying to do everything from scratch is a waste of resources. A partnership can mean accessing their network or providing an expert to join a panel discussion, while your project gives their members something new to interact with. Remember, many hands make light work.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Get Social<\/strong> - Developing a well thought out social media strategy is integral to impact. It\u2019s about reaching your audience where they are at, creating engaging content and understanding the differences between the platforms in order to be as interactive (aka social) as possible.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Add Value<\/strong> - Find what your project brings to the table that keeps people interested and helps it stand out. Perhaps it\u2019s never-before-seen footage to help spotlight an issue or a way to connect with others facing the same issue. Adding to the conversation is key and makes the campaign useful.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Make it relatable<\/strong> - Adding personality, humour and\/or the \u2018every person\u2019 factor will keep audiences coming back for the insights or the laughs.\u00a0No one wants to engage with something that seems out of touch or too formal. <br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Be Consistent<\/strong> - Having a steady flow of information keeps your project top of mind and increases the impact. It takes many \u2018touches\u2019 to break through the noise and capture people\u2019s interest. Newsletters, social media and messaging all work best when people get to interact with it repeatedly and in different ways.\u00a0\u00a0 \u00a0 <\/span><\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Top 5 Tips for Moving the Impact Needle as part of a new series called Good Measure Points. <\/p>\n","protected":false},"author":1,"featured_media":600,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,28],"tags":[67,11,10,66],"class_list":["post-604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impact-production","category-skill-building","tag-good-measure-points","tag-impact-producer","tag-impact-production","tag-tips"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/11\/GM-Points-title-card.png?fit=1920%2C1080&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts\/604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/comments?post=604"}],"version-history":[{"count":6,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts\/604\/revisions"}],"predecessor-version":[{"id":1589,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts\/604\/revisions\/1589"}],"wp:attachment":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/media?parent=604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/categories?post=604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/tags?post=604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}