{"id":2324,"date":"2026-04-01T02:00:00","date_gmt":"2026-04-01T02:00:00","guid":{"rendered":"https:\/\/goodmeasureproductions.com\/staging\/5071\/?p=2324"},"modified":"2026-05-26T14:47:45","modified_gmt":"2026-05-26T14:47:45","slug":"redefining-what-it-means-to-age-the-tough-old-broads-impact-campaign","status":"publish","type":"post","link":"https:\/\/goodmeasureproductions.com\/staging\/5071\/redefining-what-it-means-to-age-the-tough-old-broads-impact-campaign\/","title":{"rendered":"Redefining What It Means to Age: The Tough Old Broads Impact Campaign"},"content":{"rendered":"
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Redefining What It Means to Age: The <\/b>Tough Old Broads <\/i><\/b>Impact Campaign<\/b><\/h2>\n<\/div><\/div>\n\n
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Too often, conversations around aging focus on decline, invisibility, or limitation. <\/span>Tough Old Broads<\/span><\/i><\/a> pushes back against all three.\u00a0<\/span><\/p>\n

The documentary celebrates three older women who have spent their lives leading, challenging systems, and redefining what aging can look like: Kathrine Switzer, the first woman to officially run the Boston Marathon and founder of global non-profit 261 Fearless; Siila Watt-Cloutier, Nobel Prize-nominated Inuit advocate whose groundbreaking work connected climate change to human rights; and Sharon Farmer, the first woman and first person of colour to serve as Chief Official White House Photographer.<\/span><\/p>\n

The film\u2019s impact campaign set out to bring that spirit into our communities, creating spaces for intergenerational dialogue around activism, representation, and aging.<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Our Partners in Impact<\/b><\/h3>\n

Partnerships were a crucial part of the <\/span>Tough Old Broads<\/span><\/i><\/a> impact campaign. We connected with organizations working across women's rights, aging, active living, and social justice \u2014 a network that made it possible to bring the film to audiences beyond the traditional theatrical circuit.<\/span><\/p>\n

Our impact partners included:<\/span><\/p>\n