{"id":1417,"date":"2025-07-26T01:52:23","date_gmt":"2025-07-26T01:52:23","guid":{"rendered":"https:\/\/goodmeasureproductions.com\/?p=1417"},"modified":"2026-05-26T15:52:00","modified_gmt":"2026-05-26T15:52:00","slug":"good-measure-featured-in-impact-case-study-webinar","status":"publish","type":"post","link":"https:\/\/goodmeasureproductions.com\/staging\/5071\/good-measure-featured-in-impact-case-study-webinar\/","title":{"rendered":"Good Measure Featured in Impact Case Study Webinar"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Story Money Impact series<\/h3>\n<h2>Good Measure Featured in Impact Case Study Webinar<\/h2>\n<\/div><\/div><div class=\"et_pb_divider_0 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2025\/07\/IMG_7678-scaled.jpeg?resize=1080%2C1440\" alt=\"two women smiling while having dinner.\" title=\"Sholeh &amp; Sue Biely\" width=\"1080\" height=\"1440\" srcset=\"http:\/\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2025\/07\/IMG_7678-scaled.jpeg 1920w, http:\/\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2025\/07\/IMG_7678-1280x720.jpeg 1280w, http:\/\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2025\/07\/IMG_7678-980x551.jpeg 980w, http:\/\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2025\/07\/IMG_7678-480x270.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" class=\"wp-image-1418\" \/><\/span><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">Recently, <\/span><a href=\"https:\/\/www.instagram.com\/p\/DLQVzxgvmL-\/?utm_source=ig_web_copy_link&amp;igsh=YnVvMjJ0ODdsM3k=\"><i><span style=\"font-weight: 400;\">Story Money Impact<\/span><\/i><span style=\"font-weight: 400;\"> hosted a webinar<\/span><\/a><span style=\"font-weight: 400;\"> bringing together three leading impact producers to share real-world case studies from Canadian documentary campaigns. Among them was <\/span><i><span style=\"font-weight: 400;\">Good Measure Productions<\/span><\/i><span style=\"font-weight: 400;\"> founder Sholeh Alemi Fabbri, who spoke about her work on the impact campaign for <\/span><a href=\"https:\/\/plasticpeopledoc.com\/\"><i><span style=\"font-weight: 400;\">Plastic People: The Hidden Crisis of Microplastics<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The session explored different strategies for connecting films with audiences in meaningful, action-driven ways. Sholeh\u2019s case study highlighted how <\/span><i><span style=\"font-weight: 400;\">Plastic People<\/span><\/i><span style=\"font-weight: 400;\"> sparked national dialogue around environmental health and policy \u2014 and how targeted partnerships, screenings, and educational outreach helped extend the film\u2019s reach far beyond its original release.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also featured were Chrisann Hessing of <\/span><a href=\"https:\/\/cultureshiftmedia.ca\/\"><i><span style=\"font-weight: 400;\">Culture Shift Media<\/span><\/i><\/a><span style=\"font-weight: 400;\"> and impact strategist Leena Minifie of <\/span><a href=\"https:\/\/www.storiesfirst.ca\/\"><span style=\"font-weight: 400;\">Stories First<\/span><\/a><span style=\"font-weight: 400;\">, each offering unique perspectives on engaging communities through film.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to <\/span><a href=\"https:\/\/www.storymoneyimpact.com\/\"><i><span style=\"font-weight: 400;\">Story Money Impact<\/span><\/i><\/a><span style=\"font-weight: 400;\"> and Executive Director Sue Biely (pictured above with Sholeh), for the invitation to take part in the first part of the series and for supporting this important conversation around storytelling and social change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sholeh Alemi Fabbri shares impact strategy for Plastic People in Story Money Impact webinar.<\/p>\n","protected":false},"author":1,"featured_media":1418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[42,160],"tags":[159,11,161],"class_list":["post-1417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-story-money-impact","tag-case-study","tag-impact-producer","tag-webinar-presentation"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2025\/07\/IMG_7678-scaled.jpeg?fit=1920%2C2560&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts\/1417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/comments?post=1417"}],"version-history":[{"count":6,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts\/1417\/revisions"}],"predecessor-version":[{"id":1621,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts\/1417\/revisions\/1621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/media\/1418"}],"wp:attachment":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/media?parent=1417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/categories?post=1417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/tags?post=1417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}