{"id":1,"date":"2021-04-15T21:43:00","date_gmt":"2021-04-15T21:43:00","guid":{"rendered":"http:\/\/box5670\/cgi\/addon_GT.cgi?s=GT::WP::Install::EIG+%28goodmea6%29+-+10.24.48.81+%5BWordpress%3b+\/var\/hp\/common\/lib\/Wordpress.pm%3b+359%3b+Hosting::gap_call%5D\/?p=1"},"modified":"2026-04-20T21:13:49","modified_gmt":"2026-04-20T21:13:49","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/goodmeasureproductions.com\/staging\/5071\/hello-world\/","title":{"rendered":"Why I Founded Good Measure Productions"},"content":{"rendered":"<p><div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3>Storytelling Sensibilities<\/h3>\n<h2><b>Why I Founded Good Measure Productions<\/b><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_divider et_pb_divider_0 et_pb_space\"><div class=\"et_pb_divider_internal\"><\/div><\/div><div class=\"et_pb_module et_d4_element et_pb_image et_pb_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<span class=\"et_pb_image_wrap \"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"825\" src=\"https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/03\/blog-why-impact-producing.jpg?resize=1080%2C825\" alt=\"\" title=\"blog-why-impact-producing\" srcset=\"https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/03\/blog-why-impact-producing.jpg?w=1200&ssl=1 1200w, https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/03\/blog-why-impact-producing.jpg?resize=300%2C229&ssl=1 300w, https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/03\/blog-why-impact-producing.jpg?resize=768%2C587&ssl=1 768w, https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/03\/blog-why-impact-producing.jpg?resize=1024%2C783&ssl=1 1024w, https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/03\/blog-why-impact-producing.jpg?resize=1080%2C825&ssl=1 1080w, https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/03\/blog-why-impact-producing.jpg?resize=980%2C749&ssl=1 980w, https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/03\/blog-why-impact-producing.jpg?resize=480%2C367&ssl=1 480w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" class=\"wp-image-169\" \/><\/span>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><p><span style=\"font-weight: 400;\">It was never my intention to start a business in the middle of a global pandemic.\u00a0 On paper, it seems like the worst time to take that sort of a risk but the more I read about impact producing and recognized how my career aligns with this growing field, I realized I had to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This past year has left many of us questioning and disrupting the status quo while demanding more from the companies we interact with and support. That includes the stories being told on screens and the role they play in the world around us. My focus now is on developing new stories, ideas, and awareness about issues in need with the intent of engaging, educating, and energizing audiences in various ways.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I look at the impact producing landscape in Canada, I see an opportunity to put my unique combination of storytelling sensibilities, promotional insights, and mainstream entertainment experience to good use and that\u2019s exciting to me.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I started Good Measure Productions because working with creative people who want to do good things in the world is how I want to spend my time. I believe in the power of storytelling. I believe in its ability to get to the heart of the matter and bring people together. I\u2019ve seen first-hand how having a common purpose can change the world for the better and I am committed to doing more of that.<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><div class=\"et_d4_element et_pb_section et_pb_section_1  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_1  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_1  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><h3>Watch Now<\/h3>\n<h2><b>Watch Our Brand Video<\/b><\/h2><\/div>\n\t\t\t<\/div><div class=\"et_pb_module et_d4_element et_pb_video et_pb_video_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_video_box\"><iframe loading=\"lazy\" title=\"About Good Measure Productions\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/PSt9-uNbTDg?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Award-winning content producer Sholeh Fabbri launches Toronto-based impact production agency.<\/p>\n","protected":false},"author":1,"featured_media":169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>Welcome to WordPress. This is your first post. Edit or delete it, then start writing!<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"793","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8,9],"tags":[12,11,10,13],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impact-production","category-storytelling","tag-award-winning","tag-impact-producer","tag-impact-production","tag-storytelling"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/goodmeasureproductions.com\/staging\/5071\/wp-content\/uploads\/2021\/03\/blog-why-impact-producing.jpg?fit=1200%2C917&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":5,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":1475,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/posts\/1\/revisions\/1475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/media\/169"}],"wp:attachment":[{"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodmeasureproductions.com\/staging\/5071\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}