Latest News
Launching Last of the Right Whales Impact Campaign
Last of the Right Whales kicks-off the impact campaign at the Calgary International Film Festival (CIFF).
Impact Case Study at Eco Film Festival
Planet in Focus impact case study panel featuring Last of the Right Whales team including Impact Producer Sholeh Alemi Fabbri.
Top 5 Tips for Moving the Impact Needle
Top 5 Tips for Moving the Impact Needle as part of a new series called Good Measure Points.
2021 Highlights
Looking at a few of the impact producing highlights in 2021.
Banff Spark Welcomes 100 Women
Banff World Media Festival announces the 100 women welcomed into the Banff Spark Accelerator program including Good Measure Productions’ Founder.
Last of the Right Whales Makes A Splash
New eco-documentary lands in top spot at the box office and makes a splash with a national #WorldWhaleDay event.
Pivoting with Purpose As Seen In Zoomer Magazine
Zoomer Magazine looks at purpose-driven career shifts with a profile piece on Good Measure Productions’ Sholeh Alemi Fabbri.
Toronto International Film Festival & Content Canada Back In Full Swing for 2022
With tiff and Content Canada back in full swing this year, Good Measure Productions was busy growing their development slate.
Campus Impact Panels
Sholeh Alemi Fabbri joins film panels for Last of the Right Whales Campus Tour.
Impact Results at smartWhales Workshop
Last of the Right Whales campaign insights shared with Fisheries and Oceans Canada, Transport Canada and the Canadian Space Agency.
Impact Highlights for 2022 at Good Measure Productions
Looking at the impact highlights for Good Measure Productions in 2022.
Art, Nature, and Community: The Impact Strategy for The Art of Adventure
Art, Nature, and Community: The Impact Strategy for The Art of Adventure Most impact campaigns focus on a single issue or audience. The Art of Adventure invited something broader. The documentary follows the lifelong friendship between wildlife artist Robert Bateman…
Redefining What It Means to Age: The Tough Old Broads Impact Campaign
Redefining What It Means to Age: The Tough Old Broads Impact Campaign Too often, conversations around aging focus on decline, invisibility, or limitation. Tough Old Broads pushes back against all three. The documentary celebrates three older women who have spent…
Housing Insecurity Hides in Plain Sight: The Impact Campaign for What We Dreamed of Then
Housing Insecurity Hides in Plain Sight: The Impact Campaign for What We Dreamed of Then Most people think they know what homelessness looks like. What We Dreamed of Then asks audiences to reconsider that assumption. Shot in New Brunswick by award-winning filmmaker…
European Film Market: Connection, Collaboration & Momentum
GMP builds partnerships and momentum at Berlin’s European Film Market.
Docs For Schools: Expanding Access to Canadian Stories in Classrooms
Short Canadian documentaries from Citizen Minutes help classrooms explore real issues and spark discussion.
Good Measure Productions Wins Silver Anthem Award!
Good Measure Productions wins Silver Anthem Award for Plastic People Impact Campaign.
Good Measure Productions Named Finalist in Anthem Awards for Plastic People: The Hidden Crisis of Microplastics
Good Measure Productions drives impact with Plastic People, is an Anthem Awards finalist for sustainability and public health awareness.
Why Impact Producing Matters: Sholeh Alemi Fabbri on Marketing Canadian Film in Playback
Featured in Playback, Good Measure Productions amplifies films’ reach through strategic, impact-driven campaigns.
Good Measure Featured in Impact Case Study Webinar
Sholeh Alemi Fabbri shares impact strategy for Plastic People in Story Money Impact webinar.
Good Measure Productions Founder Joins Prestigious Cannes impACT Lab 2025
Founder joins Cannes impACT Lab, championing global storytelling with purpose, diversity, and sustainability.

















