Impact Services
If your film or series is built to inspire change, impact producing helps turn that intention into action. At Good Measure Productions, we specialize in audience development, impact strategy, and digital engagement, transforming powerful stories into measurable social change. From development to distribution, we work alongside scripted and non-fiction filmmakers and distributors to build strategic roadmaps that grow and mobilize audiences, extend your message across digital platforms, and create meaningful partnerships that amplify impact. With decades of experience, Good Measure Productions is an internationally award-winning impact company based in Toronto, helping stories generate lasting change in communities across Canada and around the world.
Amplify Your Story
What We Do
We design and execute campaigns that turn audience engagement into action for feature and documentary projects:
Audience Impact Strategy
- Impact Roadmaps
- Comprehensive Audience Development Plans
- Digital platform strategy and audience growth
Impact Campaign Execution
- Impact campaign management
- Audience outreach and mobilization
- Partnership building with NGOs, charities, corporations, and community organizations
- Creation of engaging panels and live events
- Community screenings
- Educational Curriculums and Screenings
- Advocacy and issue-based engagement
- Digital optimization and multi-platform amplification
2026 Anthem Awards Winner
Testimonials
We've worked with Good Measure Productions now across several film releases and can't recommend them enough. Sholeh and her team have put together exciting, actionable plans for helping our films connect directly with our target audience, creating crucial word of mouth and memorable experiences for all involved. An excellent addition to any team!
Hilary Hart
Game Theory Films, Co-President
Working with Good Measure on THE PINK PILL was seamless from start to finish, resulting in a thoughtful, high-impact campaign with national reach.
Laura Heath Potter
Paramount+
The significant global reach and measurable results of the award-winning Plastic People impact campaign would not have happened without Sholeh and her incredible team. From our first campaign brainstorming, through more than two years of sustained effort, their diligence and dedication and creativity were amazing to behold. Whether organizing high-level events, pushing out daily kickass content, shepherding a global campaign coalition, or navigating the intricacies of the fast-moving public policy issue we were trying to influence, Sholeh consistently delivered.
Rick Smith
Executive Producer, Plastic People
I have worked with Good Measure Productions on the release of 2 documentaries. Sholeh's creativity, expertise, and dedication to each project is unparalleled. She really cares. As a busy Producer, I love that I can trust her to do the best for my productions with limited direction or oversight. With Sholeh in charge you can have confidence the job will be done - and done well. I cannot say enough good things about her and about Good Measure Productions.
Stacey Tenenbaum
Filmmaker, TOUGH OLD BROADS, SCRAP
Sholeh’s many years of real world experience at ET Canada with branding and digital marketing helped us to reach new audiences with our impact campaign for Last of the Right Whales. She is an invaluable member to any impact team.
Nadine Pequeneza
Filmmaker, Last of the Right Whales
Thank you for all the research, outreach, planning and organization you put towards our impact campaign definition and strategy. It has made discussing our project just so meaningful and purposeful. Going into discussions with partners becomes second nature because we have so much done and prepared.
Ryan Singh
Filmmaker, Ray of Hope
Impact Reports
Last of the Right Whales
Production & Impact, Documentary
Plastic People
Impact, Documentary