TRANSFORMING INSPIRATION INTO IMPACT
Sholeh alemi Fabbri - Award-Winning Content Producer
“Transforming inspiration into impact is incredibly rewarding”
Impactful Stories for Good
About Us
Building on decades of experience in the industry, Good Measure Productions is a leading impact company in Canada. We implement impactful campaigns, assemble like-minded partnerships, mobilize grassroots energy, optimize reach with digital interaction, engage through educational experiences, and analyze the results of those efforts.
Social change through content like film or television is a growing specialty in Canada and allows for storytelling that matters to move people beyond passive viewing. By supporting film projects from development to distribution, Good Measure Productions generates strategic roadmaps to amplify moving messages into social impact actions in Canada, the United States and around the world.
Inspiring Audiences to take action
What is Impact Producing?
Often thought of for documentary projects, impact producing is applicable to any narrative that wants to influence change, give back, or make a difference.
It’s about transforming inspiration into impact by giving people the tools they need to take action after being moved by a film, a series or a program. It is about connecting ideas, people and stories in tangible ways. Impact producing is about directing all that enthusiasm and energy, attached to a cause, in order to become a change agent in the world.
Why Work With Us?
Our storytelling sensibility creates engaging and impactful social change.
Good Measure Productions combines the experience and understanding of mainstream entertainment audiences with a strong storytelling sensibility to create engaging and impactful social change.
Whether it’s raising awareness around the growing threat of microplastics on human health, spotlighting the deteriorating access to treatment for those with HIV/AIDS or supporting critically endangered species like the North Atlantic right whale, Good Measure Productions is able to move the needle on projects interested in having a real impact.
What We Do Best
Our Services
Content Development
- TV Series
- Feature Films
- Specials
- Benefit Concerts and Events
- Digital Content
- Non-fiction
Impact Producing
- Campaign Creation
- Audience Development
- Partnership Building
- Event Organization
- Educational Content
- Digital Planning
Media Consultation
- Strategy
- Development
- Branded Content
- Media Outreach
- Content Audit
- Social Media Strategy
Recent Projects
Founder & Producer
Sholeh Alemi Fabbri
Sholeh has been producing award-winning content for two decades and has received three Canadian Screen Award nominations. For seven years as the Executive Producer of Entertainment Tonight Canada, Sholeh built the ET Canada brand for broadcast and online. Her award-winning special Canada Together: In Concert showcased superstars including Shania Twain, Lady A, and Christopher Plummer raising over $300,000 for Food Banks Canada and music industry personnel impacted by the Covid-19 shutdowns. Working with HitPlay Productions on Last of the Right Whales about the critically endangered North Atlantic right whale, marks Sholeh’s return to documentary storytelling. She is currently developing Eclipse, a feature film with co-producer Heather Haldane (Maudie) as well as other projects on her growing slate. Sholeh sits on the board of Artists for Peace and Justice (Canada), a non-profit organization that supports access to education for impoverished youth in Haiti. She is also a member of the Canadian Media Producers Association (CMPA) and Women in Film and Television – Toronto (WIFT-T). Being able to transform inspiration into impact is incredibly rewarding and why Sholeh launched Good Measure Productions.
“Sholeh’s many years of real world experience at ET Canada with branding and digital marketing helped us to reach new audiences with our impact campaign for Last of the Right Whales. She is an invaluable member to any impact team.
~ Nadine Pequeneza, Director/Producer
Last of the Right Whales
Press
Media Mentions
CTV News
Promoting Last of the Right Whales’ opening weekend and helping to raise awareness about the issues facing North Atlantic right whales.
Zoomer Magazine
How Sholeh Alemi Fabbri shifted her career during the pandemic and found purpose with impact producing.
Podcast
‘Sometimes it’s about finding the audience that needs it the most.’ Sholeh’s journey to becoming an impact practitioner and how content can change the world.
Ready to make an impact with your project?
Get in Touch
Toronto-based Impact Production Company. Changing the world through impactful storytelling.
